From the Field



What’s it like to work at Hunterdon? Check in with us every other week to find out! Learn about the exciting world of craft beer as seen through the eyes of one of our awesome team members.

If you build it, they will come – By Rob Forczek

My passion for great beer started at a very early age, probably even earlier than I was legally allowed to consume it. It was the early 90’s and just like many people, I had started to notice the sudden underground [...]

Don't Forget Your Roots – by James Vilade

As a craft beer sales rep, but more importantly a craft beer fan in New Jersey, I am inundated with new breweries, styles, and most of all, seasonal beers. This is pretty awesome, admittedly, but as many of you probably [...]

Always Listen To Your Wife – By Ray Burow

It was February 2003 and I was at a crossroad in my life. I was managing a liquor store in South Jersey, had a two-year old son and was looking to buy a house. The last seven years of my [...]

Meet Me Tonight in Atlantic City

When I first took a job with Hunterdon two and a half years ago, my territory was the South Jersey Shore handling both on-premise (bars and restaraunts) and off-premise (retail) accounts. Growing up in the area I was aware that [...]

Oh They’re Askin’ For It!!!! – by Sean Dwyer

“This isn’t that kind of bar.” “We’re really only a wine store.” “My clientele will never buy something that expensive.” “No one asks for it.” I can’t write any more or I’ll end up grinding my teeth till my gums [...]

Craft Beer: No Better Time Than Now – by Mike Sales

As a lover of flavorful beer I’m certainly alive in the right place at the right time. I don’t mean that in a clichéd way. There is no better time for beer than 2012 in the United States. It certainly [...]

Postmodernity and Craft Beer – by Drew Sewall

In 2008 when the economy slid into the worst recession in memory, I can’t tell you how many conversations I had with liquor store owners/managers that were convinced that this was the end of the craft beer revolution. “Nobody in [...]

Anyone Can Do It. Seriously. – by Scott Crystal

So, here we are. It’s 2012. Craft beer is bigger than it has ever been and it is perpetually growing. Retailers and end consumers alike are becoming savvier too, due largely in part to the embracing nature of this niche [...]

Nothing Shakin’ on Shakedown Street – by Ryan Staats

The Shakedown It’s no secret that the macro beer and liquor marketers have fiercely competed and spent countless millions over the years looking to gain market share through creative advertising and other more cutthroat means. You see with commodity beer, [...]

My Return to Session – by Seth Osten

Session = a chiefly British term used to describe beer that is low in alcohol and is easy to enjoy “I will make it felony to drink small beer.”- Henry IV, Part 2 I, as I’m sure many of you [...]