Weekly Spotlight — 23 April 2012

For all our beer-loving consumers with gluten sensitivities, we are proud to announce a new addition to our gluten-free portfolio. New Planet is making their debut in New Jersey this week, just in time for National Celiac Awareness Month to kick off in May. This Boulder,Colorado-based brewery produces three styles from only natural gluten-free grains: Off Grid Pale Ale, Tread Lightly Ale and their Great American Beer Festival medal winner, 3R Raspberry Ale.

New Planet currently distributes in 32 states; an impressive accomplishment for a company that was selling beer out of a pickup truck only three years ago. With the number of people with Celiac disease and and gluten sensitivities on the rise, the demand for this product will only continue to grow in the years ahead. In fact, the gluten-free beer category is already up forty percent this year versus last. In addition, “gluten-free” ranked #7 on the National Restaurant Association list of “What’s Hot in 2012.” Could gluten-free someday be the new IPA?!

In addition to producing some of the best gluten-free beer on the market, New Planet also takes great pride in supporting the environment in their own community and beyond. Each year the company selects new organizations to donate a portion of their profits to such as wildlands restoration, alternative energy education and reduce, reuse & recycle programs in the Boulder community.

We are happy to welcome New Planet to the Garden State and encourage you to give their products a try!

Tread Lightly Ale
“A well-balanced gluten-free ale beer made from sorghum, corn extract, orange peel, hops, and yeast. It’s a bright and light bodied craft beer with a refreshing taste and doesn’t have the after taste of other sorghum-based beers.” 5% abv
By purchasing and enjoying this product you’ll be making a contribution to Wildlands Restoration Volunteers.


Off Grid Pale Ale
“A wonderful interpretation of the classic Pale Ale style. It has a distinctly deep amber color and great character and body. Three varieties of hops provide a wonderful aroma and a citrus and spicy hop flavor. This smooth gluten-free ale is made from sorghum and brown rice extract, molasses, tapioca maltodextrin, caramel color, hops, and yeast.” 5% abv. A portion of the profits from Off Grid go to supporting non-profit organizations promoting alternative energy education.


3R Raspberry Ale
“An award winning ale with the right balance of fruit flavor and aroma. Made from sorghum, corn extract, natural raspberry puree, orange peel, hops, and yeast. Not overly sweet, the Oregon grown fruit puree creates a beautiful body color with a natural raspberry flavor.”  5% abv. The “3R” stands for “Reduce, Reuse and Recycle” – a program that New Planet proudly supports with the sale of this product.


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